Flight School is a free online learning platform that teaches you everything about advertising on Twitter and more. Set some time aside to take Twitter Flight School if you plan on launching a Twitter marketing campaign. Luckily, there are many ways to boost the performance of your campaign and create an effective Twitter marketing strategy that can help turn profile visitors into paying customers. Finding the appropriate hashtags for your products and business will help the targeted audience discover you. You can scan the timeline for trending hashtags like #needshoes or #healthylivingtips to find people who need help and are more receptive to your advice. For example, if someone is looking for recommendations on where to buy new shoes, you can comment on their tweet and recommend your products. Don’t forget to tag each customer you repost, and include a link to purchase. Even if a customer posts something on Instagram, you can re-post it on your Twitter account too. This helps provide social proof that real people buy, use, and love your company and its products. Retweet customer photos and positive tweets.
This can help shoppers envision using your product and teach them how to use it well.
Aim to publish about 25% product tweets and 75% valuable content or lifestyle posts. Publish a mix of educational and product posts.Companies that use Twitter as a line for customer support see a 19% lift in customer satisfaction, on average. Give potential shoppers the option to tweet at your brand or send a direct message (DM) to get help. Use your Twitter account as another way to offer customer support.Some key factors for a successful Twitter campaign are: If you feel a little overwhelmed, don’t worry. It may seem like you have a lot of moving pieces to consider when building a Twitter marketing strategy for your online store. What is a Twitter marketing strategy?Ī Twitter marketing strategy is a plan of action designed to create and distribute content for your target audience and followers through the social media platform. To build brand awareness and drive traffic, use one or all of the following 11 Twitter marketing ideas to connect with your audience and increase online sales. However, using Twitter involves more than posting the occasional tweet.
With over 395 million users, it’s easy to see why a store owner should use Twitter. The probability that a Twitter user will purchase a product also increases by 2.7 times when exposed to a tweet from a brand. In studying Twitter user shopping behavior, the social media platform found that four out of 10 Twitter users carried out a purchase after coming across a product on Twitter. You’ve got plenty of options to choose as your go-to marketing channel, but have you ever tried Twitter? To tweet, or not to tweet? That is the question.